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  • Writer's pictureVinod K. Jain

The Rules and Tools of Digital Strategy (May 10, 2022)

Updated: Jan 23, 2023




The confluence of the physical and digital worlds, led by globalization, technology, and innovation, has led to three kinds of businesses–physical, digital, and physical-and-digital (Internet of Things, IoT). The economics and strategy of each of the three kinds of businesses are quite different from each other. The PDW is structured around two key themes, the rules and tools of digital strategy. The economic principles (“rules”) that underpin digital strategy include, among others, network effects, non-rivalry, and zero marginal cost. The “tools” of digital strategy include digital technologies, like AI, robotics, and data analytics, and digital business models, such as product-as-a-service, data monetization, and platforms and ecosystems.


On May 10, I along with two executive speakers will present a Professional Development Workshop on "the rules and tools of digital strategy" for the Strategic Management division of the Academy of Management. The webinar will explore issues like:


1. How “digital strategy” differs from “strategy.”

2. Why include digital strategy in strategic management capstone courses.

3. What economic principles underpin digital and IoT businesses.

4. How digital and IoT businesses create and capture value and establish competitive advantage in both B2C and B2B contexts.


The two executive speakers at the webinar are:

Lokesh Kumar, Co-founder, Urgent.ly, Vienna, Virginia

Sridharan Rangarajan, Vice President (Platform), Viessmann Group, Germany


For more information and to register for the webinar, click here:




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