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Businesses today are increasingly digital and an important and a growing part of the global economy. With the incessant growth of digitalization, it has become imperative to incorporate digital strategy in IB and related courses.
On March 25, 2022, I presented a webinar on "internationalizing digital businesses" for the International Management Division of the Academy of Management. Prof. Sali Li of the Darla Moore School of Business, University of South Carolina presented an interesting case study of a Chinese company going global with e-commerce. The webinar offered a primer on digital strategy as well as some resources for incorporating digital strategy within existing IB courses. It was sponsored by the IM Division Teaching Committee.
A recorded version of the webinar is available at the IM Division Teaching Committee resources page:
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